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Digital Marketing Articles

Reach and engage with your target audience with simple and effective Digital Marketing.

What is Inbound Marketing?

Inbound marketing is a reasonably new term in the world of digital marketing. But it’s not a complicated concept. It refers to methods of attracting traffic to a website, landing page, or app by providing high quality content that draws … Read More

10 Marketing Predictions for 2015

In the world of marketing, often the only constant is change. This is even more so for the Digital Marketing world.

Heading into 2015, it’s exciting to see what is coming up in digital trends for marketers and how … Read More

Web design FAQ: What is Responsive Design?

We are frequently asked by our NZ web design clients: “What is responsive design?” and “How does this differ from having a separate mobile website?”

I recently stumbled across the really detailed, helpful infographic from Verve that answers those questions … Read More

Should New Zealand web design be more mobile friendly?

I was recently playing with Google’s Our Mobile Planet tool, and put together a graph of mobile usage in different countries. So what did we find?

65% of New Zealanders used their mobile or smartphone to search for products online

Read More

$150 web design voucher

February is a great time to refresh your website and digital marketing for 2015.

To help you freshen up during February, we’re giving away a NZ$150 voucher* to everyone who likes our Facebook page and joins our VIP list.

Visit … Read More

Conversion Optimisation for Ecommerce in NZ

Every Ecommerce website owner should have reporting that can answer:

  • What is your conversion rate?
  • How do you measure it?
  • How is it affected by your marketing efforts? How does it vary by season? What other factors in … Read More

Two Steps to Digital Marketing Success

Digital marketing can seem like a minefield at times – too complex, too many different channels, and how do they all work together? You may feel like you can never ‘finish’ your digital marketing work, as there is always something … Read More

An Ecommerce business’s most important asset

Your most important asset is your customer database.

It’s that simple – the amount of traffic to your website, the number of people on your email database, and the number of social media fans, followers and contacts you have will … Read More

Starting an Online Store in NZ? 3 things you need to know

Planning an online store is an exciting step. Whether you have a physical retail operation and are creating an online channel, or whether your new venture will be entirely online, there are many realities to consider. Here are our … Read More

Big changes coming with Facebook Timeline for Business

From 30th March 2012, all Business Pages on Facebook will change to the new Timeline layout. With less than a month to go, there are some major marketing changes coming – changes that all businesses using Facebook Pages for marketing … Read More

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