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Online Marketing Tips

Notes, tips and ideas we have found about marketing online. These articles have usually been inspired by client queries or requests for help with digital marketing.

The Google Friendly Checklist

“A practical step-by-step checklist with a range of tasks to check, research and action on your website, right now.”

Relaunched for 2015!

Our ever popular Google Friendly Checklist has been reviewed and relaunched for 2015.

It is a … Read More

10 Marketing Predictions for 2015

In the world of marketing, often the only constant is change. This is even more so for the Digital Marketing world.

Heading into 2015, it’s exciting to see what is coming up in digital trends for marketers and how … Read More

How to stop spam registration on your WordPress website

Whether you’re running a WordPress blog, membership site or WooCommerce install, spammers can be out to annoy you.

If you’re getting a lot of user or customer registrations coming in that just look dodgy – lots of similar looking email … Read More

Web design FAQ: What is Responsive Design?

We are frequently asked by our NZ web design clients: “What is responsive design?” and “How does this differ from having a separate mobile website?”

I recently stumbled across the really detailed, helpful infographic from Verve that answers those questions … Read More

Should New Zealand web design be more mobile friendly?

I was recently playing with Google’s Our Mobile Planet tool, and put together a graph of mobile usage in different countries. So what did we find?

65% of New Zealanders used their mobile or smartphone to search for products online

Read More

$150 web design voucher

February is a great time to refresh your website and digital marketing for 2015.

To help you freshen up during February, we’re giving away a NZ$150 voucher* to everyone who likes our Facebook page and joins our VIP list.

Visit … Read More

Conversion Optimisation for Ecommerce in NZ

Every Ecommerce website owner should have reporting that can answer:

  • What is your conversion rate?
  • How do you measure it?
  • How is it affected by your marketing efforts? How does it vary by season? What other factors in … Read More

Two Steps to Digital Marketing Success

Digital marketing can seem like a minefield at times – too complex, too many different channels, and how do they all work together? You may feel like you can never ‘finish’ your digital marketing work, as there is always something … Read More

6 most frequently requested SEO tasks

Help with individual SEO tasks

We help our New Zealand based clients with SEO tasks almost every day. I’ve listed the top 6 most frequently requested jobs here to give you an idea of what others are working on: … Read More

Facebook Image Size Guide

Facebook’s layout and design guidelines are constantly being updated. It’s great to keep things looking fresh, but it can be hard to keep a track of the latest image dimensions and requirements for posts, links, apps and Facebook Ads.

Read More

An Ecommerce business’s most important asset

Your most important asset is your customer database.

It’s that simple – the amount of traffic to your website, the number of people on your email database, and the number of social media fans, followers and contacts you have will … Read More

Starting an Online Store in NZ? 3 things you need to know

Planning an online store is an exciting step. Whether you have a physical retail operation and are creating an online channel, or whether your new venture will be entirely online, there are many realities to consider. Here are our … Read More

How we help with your Ecommerce ROI

Ecommerce websites provide a wealth of information which is readily translated into actionable tasks using Google Analytics. Your data is key to answering and being able to act on your business questions.

We help clients keep track of their Ecommerce … Read More

Where to focus your Google web marketing: Paid Ads or SEO?

Can I Google you? A little SEO (Search Engine Optimisation) goes a long way towards improving your Google ranking and driving traffic to your website.

Google Search Results

There are two types of results in a Google search – Paid … Read More

How your website REALLY ranks in Google

This is a follow up article to our original post: “I’ll never Google again”.

Of course you’ll Google again.  We’re all still doing it.

What it means is that we now need to be a little smarter when we refer … Read More

Big changes coming with Facebook Timeline for Business

From 30th March 2012, all Business Pages on Facebook will change to the new Timeline layout. With less than a month to go, there are some major marketing changes coming – changes that all businesses using Facebook Pages for marketing … Read More

“I’ll never Google again”

Most people using Google every day are not aware that Google manipulates the search results they will see.  The global outcry against Google’s changes to its privacy policy, and extended search personalisation is ongoing – but it may have flown … Read More

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