Optimizing Your Business Site For Local SEO

 

Local SEO in Auckland is a good way to increase your website’s visibility and ranking in the search engines. New Zealand is a beautiful country, full of rolling hills, waterfalls, forests, lakes, beaches and beautiful scenery. This combination is great for attracting visitors, but if you don’t know where they can find you, then it makes it hard for you to get new customers.

Search engine optimization works by improving your websites in order to get better rankings in the search engines. It is easy to do and can really improve your business. Just imagine getting more online customers or making more sales. You could even sell products online that you couldn’t sell offline. It’s all about who sees your business – and who doesn’t.

Your website can only cater to so many customers. If you are trying to target a local audience, then you need to think carefully about who your audience is. Are you targeting students living in a particular suburb? Is your target audience older people, with working parents and so on? There are different needs and wants, so you need to be specific in your offerings.

There are many Auckland businesses that have gone online because they want to build a business that they can grow and expand, providing they have the right tools and SEO services. Auckland services include creating a business website, optimizing it for the search engines and then getting it ranked highly in the various search engines. That means you need to be listed in the search engines, and you need to have good content that is actually useful to your customers. It also means having web directories, social media marketing and other services that attract customers to your site.

The Internet has changed drastically over the years. It used to be a very local phenomenon, made up of communities such as Facebook, MySpace, LinkedIn, Yahoo! Alta Vista and Google Places. All these sites are now global, and because of that you have to get your website translated into many different languages and cater for customers who may not always be in the country you are based in. Search engines are always looking for websites that are localized, so this is where most businesses go wrong.

Customers in New Zealand want to know that their local businesses are located locally, and they want to know what they can expect when they visit. If they find a business that isn’t based in their region, they won’t return. With local SEO services there are several ways you can do this. You could have your own website, for example, or you could use a local company that provides your basic SEO needs. They would optimise your website for the type of search terms customers are likely to use, based on your location.

Another aspect of local SEO services is link building, which is basically the process of getting more people to link to your website. You can do this by buying ad space on other websites and ensuring that any advertisements you buy are specific to the product or service your business offers. These are just some of the ways how you can get more customers to your local website.

Even if you are based entirely online, you still need to make sure that anyone who finds your website is able to find out more about you and what you do. People will not return to your site if they don’t know who you are, and they will probably not purchase from you again if they aren’t clear about your business objectives. That is why you should take the time to build up a local presence through Auckland local SEO services. There are several highly experienced companies that specialize in local SEO, so finding a company with a proven track record is the best way of ensuring your online success.

A Home Coffee Machine Guide

 

Home coffee machines are a great way to enjoy a fresh hot cup of coffee when you’re on the go. It can be quite difficult to find the time to go out and buy your favorite beverage from a store. This is especially true when there are so many other things to worry about in life! However, there is no reason to panic if this situation applies to you. There are plenty of ways that home machines are making the task of getting a fresh cup of coffee as easy and convenient as possible.

The first home coffee machines were very large and cumbersome. They were designed to make a single cup at a time. They required a lot of effort on the behalf of the homeowner. Today’s models are much lighter and more streamlined. They also usually come with auto-eject coffee brewers and drip trays for maximum convenience. The size and design of many home coffee machines has been dramatically reduced to make them both more practical and easier to use.

If you are one who prefers to make your own coffee, then you will definitely want to consider investing in one of the many different home coffee machines that are available. One popular model is the Breville Extravaganz coffee maker. This machine produces one cup of perfectly ground coffee each time it is used. It is ideal for someone who likes to have several different types of blends on hand at once.

If you don’t want to spend a lot of time grinding beans or buying packets of ground coffee, then one of the other popular options for home coffee machines is to purchase Breville’s pods. These pods are a great alternative to traditional beans because they produce a much stronger, and more flavorful cup of coffee. However, if you are a purist when it comes to coffee, you may want to stick with using the original beans from which you ground your own.

Another option for producing excellent coffee is the Opio Steam appliance. Just like many of the other appliances mentioned here, the Opio uses a built-in water filter to ensure that only good coffee is produced. The appliance uses both water and heat to ensure that the water is hot enough to activate the beans and brew a perfect cup of Joe. There’s nothing quite like drinking from a perfectly brewed cup of Folgers or Maxwell House brew with a delicious froth as you sip it.

If you enjoy a strong cup of espresso as well as the ability to brew fresh cups of coffee any time, then the Keurig brewer may be the perfect appliance for you. Keurig machines utilize a built-in 2 boil coffee filter system that guarantees that only the freshest, purest water is used in the coffee. A unique lever design allows you to depress the lever in order to release the water, and the two screw coffeemaker ensures that you always get consistent cup of coffee. The two pronged glass carafe and plastic filter caps make it easy to brew a single cup of amazing tasting coffee.

For people who like their coffee darker, there are a few machines manufactured by Keurig that are especially useful. The K-Cup Plus is a coffeemaker designed to use the same one cup of coffee that the standard K-Cups use. These specially designed machines allow you to brew stronger and darker coffees in order to enjoy a richer taste. You may want to try the Keurig Shots, which is especially useful for making iced coffee. These machines use a special coffee capsule that contains a blend of flavors.

If you’re looking for a particular feature in a coffee machine then look for the volume controls. Some popular brands include the Big Blue, Heath, Masterblend, Melitta, and Keurig. The volume control will affect the amount of water used in brewing. The larger the water capacity, the more beans can be utilized in a single brewing session. Most importantly, when buying a home coffee machine you should ensure that the model you purchase offers a reliable water capacity.

Villa Renovation – Considerations

 

When it comes to choosing the best professional for your villa renovation in Auckland, there are a number of key factors you need to consider. Your chosen builders must have an excellent reputation for building custom homes. They should also be able to offer you a varied range of designs and styles that will best suit your unique needs and tastes. These builders should have the skill and expertise to complete your project from start to finish.

With extensive industry experience, possess seen and experienced most of the common problems and difficulties that could arise with villa & bungalows renovation projects, which means will have knowledge and experience to ensure that you receive the ideal villa or private bungalow of your dreams – without breaking your budget. Professionals will have the skills and knowledge to utilise their design skills to create a stylish, attractive and functional custom home that will meet your requirements perfectly. This also ensures that you will get value for money through the duration of the overall project, as your design should be easy to implement and use throughout the construction process. The professionals should also have the ability to work with a variety of different trades to ensure they give you a varied range of designs to choose from and a great finish that works well with the surrounding area and home materials.

In addition to this, it is important that the firm/contractor you hire have the necessary accreditations and approvals to carry out work in your area. These companies will typically not just be accredited by the Ministry of Building Industry (MBI) but also by the council of any district in which they operate. The MBI provides a register of approved contractors that you can search online. You can then contact the contractors directly to ask them what their current status is. If they are not in a list of approved contractors, you could go onto Google and find a company suitable that could provide you with a great deal of value for money.

The condition of the property – both inside & out – should be given some careful consideration. The best awnings to look for are – not only made of high quality materials, but also manufactured to a very high standard. This means that the awnings will stand the test of time, offering you years of use and enjoyment. It also means that you will not have to replace them year after year, as with cheaper models. It is best to choose a high quality awning with an impressive track record, as this shows it is likely to last the length of your ownership.

The location of the work itself needs to be considered carefully. The best possible location will offer you both privacy and shelter and will not be in direct sunlight or otherwise obtrusive. Your chosen design should be in keeping with the area around it, so that if the sun comes in, you will have a warm cosy feel close by. If you are near water, you may even consider a deck or balcony which offers you additional space and shelter from the elements.

The cost – or lack of cost – of the work should also be considered. The more complex the design, the more you will expect to pay. It is always best to start by having an idea of how much you can spend, and then work out how much it would cost to fit everything. You might even want to contact a builder to find out what their experience really is. They will know the cheapest prices for the services you require.

Consider the contractor – and the design they can deliver. It may be better to choose a builder that has several years’ experience, rather than one just starting out. Experience also brings with it a wealth of knowledge about what works best for different buildings and what sort of budget is available – so that you can make informed choices.

Another thing to consider is the location of the work. You might want to situate your new awnings in an area where there is sufficient light and natural vegetation to help create the right ambiance. It is also a good idea to choose a location where you can enjoy all your hard work in the privacy of your own property. You don’t want to be bothered by neighbours, or the hassle of walking to and fro.

Hardwood Flooring: Durable and Beautiful Flooring That Is Easy to Install

 

Hardwood flooring refers to any product made from wood that’s intended for use as interior or exterior flooring, both aesthetic or structural. Wood is an extremely popular choice as the main flooring material and is available in different varieties, shades, cuts, and types. Regardless of how you decide to use your hardwood flooring in your home, you’ll need to plan carefully in order to obtain the look you desire and to keep your hardwood flooring in good condition. Here are some of the most important factors you should consider when choosing hardwood flooring:

Scratches and scrapes are virtually inevitable with any type of flooring, but homeowners with hardwood flooring will have more trouble with scratches. When selecting a floor surface, always be sure to choose one that will prevent scuff marks. You can accomplish this by choosing a surface that’s slightly higher than your current floors, by tapping into the grain of the wood, or by using a wood polisher on existing floors. Remember, never sand new floors, especially before staining, as the sandpaper will damage the finish and the floor.

All types of wood flooring require proper protection from moisture in order to properly function and to last for years. Moisture can penetrate your wooden flooring at any point during its lifetime, so it’s necessary to make sure you properly maintain your wood floor throughout its life. To prevent moisture from seeping into your floor, you should always purchase a high quality vapor barrier that’s made of a thick, woven paper. Such a barrier will stop any moisture from penetrating deep into your wood flooring and will help it remain durable over many years.

Cupping, or “roofing with a pad” is another common method of protecting hardwood flooring from moisture. Cupping involves spraying a foam pad directly onto the hardwood flooring. The foam is highly absorbent, which means that it carries lots of moisture away from the floor. Over time, the pad will soak up most of the moisture that is initially sprayed, leaving your hardwood floor dry and clean.

When you do it yourself, be very careful not to apply too much pressure when lifting or cupping hardwood flooring. If you have not done this before, then you could cause major damage. You don’t want to ruin the wood board with too much pressure because this will also damage its ability to stay intact. Instead of applying too much pressure, use just enough to seal the edges of the hardwood flooring. Applying too much pressure can leave sharp edges, which could cause nicks and cuts in your hardwood flooring.

If you choose to hire a professional to install your wooden flooring, be sure to ask for a free hardwood flooring installation kit. These kits will include the wood boards, the protective coating and the padding underlayment. Ask if the kit includes the tools needed to finish the installation. Also ask the professional if they can install the planks on your own. Some woodworkers are able to work on small projects like this themselves.

After the installation is completed, make sure that you regularly clean the floor. Hardwood floors have little porous surfaces so liquids can penetrate through the surface and potentially ruin the floor. In order to prevent water damage, it is important to pay attention to the way that you wipe your hardwood floors. Do not wipe the floor with a damp cloth. Use a wet/dry vacuum with the brush attachment to clean the floor. You should also use a wood-approved deodorizer to avoid attracting dirt to the floor.

As with any type of flooring, hardwood flooring is available in a wide variety of color finishes. For example, there are several different natural color finishes, such as red oak or walnut. Many flooring companies also offer a variety of colors, such as chocolate brown, which can create a very rich texture for the room. With proper care and maintenance, durable hardwood flooring can provide years of quality enjoyment in your home.

Where to Find Scaffolding Services?

 

Today, scaffolding services in Wellington are very essential. It is not only about safety but also about cost and efficiency. Companies can save a lot of money with these services. There are many companies that are offering scaffolding services. Each company has its own advantages and disadvantages.

If you are a construction manager, it is important to consider the benefits of installing scaffolds at your work sites. They prove to be very useful in time-saving tasks. In addition, this option reduces physical stress and therefore improves productivity and output. These devices are capable of handling high loads and can safely hold people while they perform various tasks. Therefore, your employees will get more work done in a shorter time as compared to what they would do if they used manual scaffolding.

Most of the scaffold companies in the UK offer a wide range of scaffolding services. You can choose the one that meets your needs perfectly. However, there are some things that you should consider before hiring a company for scaffolding installation. First of all, you should hire only a professional and licensed firm. Choose someone who has been in this business for quite some time. Also, check if there scaffold system meets the legal requirements in your area.

A professional firm will have well-trained and experienced workers. This ensures that the workers can carry out the task properly without any mistakes or accidents. You should also hire a company that has well-experienced workers because they will be dealing with the construction workers as well as the clients directly. This will give them more expertise and the ability to handle various kinds of scaffolding.

Before hiring any scaffold services in UK, you should ask for some previous projects. This will give you an idea of the company’s capabilities. The height of the scaffold should be at least 10 feet. In addition, the machine used should be durable and reliable. It should also be able to perform the task properly.

There are many types of scaffolding in the market. You should get the one that is suitable for your work. Some of the common types are chain-driven, boom and self-powered. If you are to work on tall buildings or structures, then you need a more heavy-duty scaffold. For smaller structures, you can choose between boom and self-powered scaffolding. Determine the size of the area that you are going to work on to make sure that you get the right scaffolding.

You also need to take note of the labor cost involved with the entire project. Be careful not to fall in love with the price and overlook the quality of the scaffolding. You need to compare prices from different scaffolding service providers. This will ensure that you do not miss out on good deals.

Another factor to consider is the durability of the scaffolding. It is important to look for units that can withstand frequent use. These will save you money in the long run. Lastly, it is also important to check on the warranty included on the scaffold. Remember that using scaffolding services often entails risk so choose ones that come with a warranty.

It is always advisable to look for scaffolding services from reputed scaffold manufacturers. They have been working on metal materials for years and they know exactly what their products can provide. Check the experience of the workers that will be Manning the task. Ask them about the kind of training they have had and whether any of them have worked on scaffolds before.

Scaffolding companies that have been in the business for quite some time now have established contacts with various construction organizations. They know that there are a lot of tasks that need to be done when it comes to building skyscrapers, apartments, shops, and even mansions. Therefore, they usually coordinate with them and present their clients with a wide range of scaffolding services.

Remember that you do not only hire scaffold manufacturers. You also need to look for contractors and other employees who will man the scaffold installation. These workers should have proper scaffold experience as well as knowledge about the tasks that they have to carry out. Make sure to ask them to present you with their portfolio so that you can assess the quality of their work. You do not need to be worried about the cost because as mentioned earlier, most of these scaffolding manufacturers and contractors offer their customers with affordable packages.

Agri Finance – Your Key to Modern Financial Advancement

 

Agri Finance is the most important financial tool for all of us. It helps in managing various types of loans, apart from the regular type of loans, effectively. This type of loan is offered by several banks and financial institutions. This loan is used for various purposes such as purchasing machinery, homes, automobiles, travel and leisure, etc.

Agri finance is one of the largest global players in the finance industry. It offers various types of finance options to a number of corporate clients, which are broadly classified into two segments. These include the core segment and the non-core segment. The core segment mainly caters to small and medium sized businesses. The second segment mainly caters to large businesses and corporates.

These days, many online financial services websites are available. You can search for these on the internet and get a plethora of loan options. Depending upon your choice and requirement, you can apply for the loan. The loan application is processed immediately after the submission. Hence, it is quick and easy process. The application is free of any formality and can be submitted online.

There are various advantages of opting for the agri-finance loan. The loan is suitable for almost all types of businesses. It can cater to the needs of any type of company. These can be private or public limited companies.

The various loans that are offered by this company include the variable rate loans and the fixed rate loans. These are suitable for those who do not want to make their repayments with the interest rates going high. These also come under the secured and unsecured option. The flexible loan is available for those who need some money at short term. This can be availed without any kind of collateral.

Agri finance offers the customers a wide range of facilities. These include facilities related to the credit history. These will help the customer to get the loans easily. This can also be obtained if the customer has a good or bad credit history. The various credit checks and records help in getting the best deal for the finance.

The various branches of the company to help the customer to manage the loan in an easy way. The customer can choose a branch according to his requirements. The various branches of the company include the traditional, direct, indirect and virtual branches. The online facility can also be chosen for the purpose of applying for the loan. This helps the customers to apply from the convenience of their homes.

Agri finance provides loans at competitive rates. This helps in increasing the sales of the business. It helps to maintain the business in the existing conditions. This also provides the business with the required financial backup. The collateral based loan helps in securing the interest rate for the business. The rate of interest is kept low and the repayment duration is long.

There are some formalities that have to be fulfilled by the business. The formalities include the declaration of the identity, the submission of the business and personal details, etc. The process of verification includes the verification of the current credit history of the company. The loan is approved only when the details provided by the customer to satisfy the above mentioned criteria.

The loan is collateralized by the value of the assets owned by the person. The business has the right to sell off these assets and pay off the loan amount in a specified period of time. If the person does not repay the credit finance, then his assets are sold off and other creditors get the money.

The interest rates are very competitive. They are slightly higher than the normal market rates. This makes it easier for the people to avail this facility. The terms and conditions are very flexible. The customer can choose between the fixed term, the balloon payment and the installment payments.

There are also many entrepreneurs who do not want to have a long term relationship with the lender. This is a very common problem in the USA. However, there is help at hand through the Agri-Corporates Program that helps small businesses expand their business and increase their profitability. With the help of this fund, you can even hire professionals who will assist you in running your business and also help you with the documentation and legal issues.

Why Employ a Moisture Remediation Team for Mold Removal and Moisture Control in Your Home Or Business?

 

A successful mold removal process in Auckland will be based on finding the cause. This will involve identifying the causes of moisture infiltration through walls and the ceilings. Find out where the moisture is coming from, as well as identifying environmental conditions that create conducive conditions for mold growth. It’s critical to identify the severity of the situation, in addition to the remedial measures that will need to be implemented.

It’s important to identify the scale of infiltration, as well as identifying what the remedial steps are going to be. It also includes the need to estimate the extent of water damage, and, air flow meters. An accurate assessment will allow you to make the necessary decisions on what action needs to be taken. Whether your mold removal is part of a complete ventilation and cleaning program for your building or an ongoing process, it’s important to know whether there are health effects associated with the removal of the mold spores. If there are health effects associated with the spores, you may need to have the contaminated air removed, or have the building re-uccured to prevent the spores from being airborne.

The Health Effects of Mold Removal In relation to the Auckland region, experts believe that there is a correlation between indoor mold growth and allergies. In response to this, many mold cleaning specialists now carry out their own mold testing, using airborne parameters such as pet counts and moisture levels in the air to identify the presence of mold spores in the air. Once the presence of mold is confirmed, the cleaning specialist may recommend that your ventilation ducts and roof space are cleaned. As a result, any contaminated air is removed and recycled. The roof space is typically treated by either a dampening solution or an ultra-violet light, which will kill any remaining mold spores.

The Health Effects of Mould Removal As with all mold remediation jobs, the results are not guaranteed. If you choose to hire a qualified professional for the job, they will perform a survey before undertaking the work, and this survey should determine whether there are any areas that require further cleaning. It’s important to hire a professional that has been in business for over 33 years, as this means they have experienced both success and failure. The professionals will also conduct routine cleaning on site in order to guarantee that no other issues or areas of concern exist. They will post their progress on-site to ensure that you are provided with up to date information.

The Health Effects of Mould Removal In terms of the health effects of mold growth in your home, experts advise that the majority of occupants suffer from a short-term respiratory illness, usually as a result of inhaling small particles of mold. For long term health effects, experts advise that occupants may experience a form of chronic bronchitis. Both conditions can be very serious and if not treated correctly, could prove fatal. Due to the high level of moisture in many a home, indoor air pollution is common. This is why it’s so important to hire an experienced Auckland moisture remediation company to carry out an annual inspection of your property.

As soon as the inspection is complete, the experts will carry out a rapid carpet clean of the affected area to remove any existing spores and moisture. This is followed by high grade encapsulation and drying of the carpeted area, ensuring that no further water damage or mold growth occurs. When encapsulating, the moisture is held in the fiber structure of the carpet, which is then removed and discarded. Once this is completed, a dehumidifier is used to reduce the humidity in the affected area, and a restoration and repair team will then carry out any necessary repairs. Mold removal and moisture remediation services are available to residents of Auckland city.

WooCommerce NZ: Setup Steps

After installation, WooCommerce settings need to be set up for use in New Zealand.

These are the settings we usually use for an Auckland, New Zealand based WooCommerce website, selling to NZ customers. The settings will differ slightly depending on your GST status and the countries you sell to.

General WooCommerce NZ: Region
1. Base Location: New Zealand – Auckland

2. Currency: New Zealand Dollars ($)

3. Allowed Countries: Specific Countries

4. Specific Countries: New Zealand (Set this to include the other countries you sell to if not just located within NZ)

5. Save Changes!

This sets the WooCommerce installation to take orders from NZ based customers only. Most of our start up Ecommerce clients are looking for this option.

Check out our post on Selling Globally from NZ for more options.

Inventory Options
WooCommerce can manage your inventory for you – but most clients note that this can be one of the more time consuming parts of setting up your store.

If you produce products yourself, provide digital products, or if you have a local supplier that can provide additional stock in a short timeframe, you may find it easier to turn off the inventory management options.

If you need inventory management – choose the email address to which low stock notifications should be sent, and choose the thresholds, visibility and store front notifications that you want to use.

If you need something more in depth for managing stock notifications, backorders or out of stock messages, you might like to try Advanced Notifications for WooCommerce to manage these.

Tax Settings for WooCommerce NZ
1. Enable Taxes: Tick Enable taxes and tax calculations

2. Prices Entered With Tax: Select Yes, I will enter prices inclusive of tax

3. Calculate Taxes based on: Shop Base Address (unless selling outside of NZ, see below!)

4. Display prices during cart/checkout: Select Including tax

5. Save Changes!

At the top of the tax settings page is a blue link for the Standard Rates.

6. Click on Tax Rates: Standard Rates

7. Click the button for Insert Row

8. Enter the Country Code as NZ

9. Enter the Tax Rate as 15

10. Enter the Tax Name as GST

11. Save Changes

If you supply products to customers outside of New Zealand, you won’t usually charge them GST.

Setting this up with WooCommerce requires the following modifications:

1. Calculate Taxes based on: Customer Billing Address – this will remove the GST when a country other than NZ is selected.

2. If you’re having trouble – check that the Default Customer Address is set to “Shop Base Address”. This is under “General”. If you are testing out your store, remember that WooCommerce will remember the billing location you’ve entered and display product tax accordingly.

Basic WooCommerce Shipping Options
WooCommerce comes with basic shipping options out of the box. It works best with one flat rate of shipping within NZ, or a free shipping option, plus one shipping rate for each country that you supply. If you want multiple shipping prices per country, based on the products or quantities ordered, you will need to purchase a shipping plugin that offers extra options.

Flat Rate

1. Check Enable Shipping

2. Save Changes

3. Select the blue link Flat Rate Shipping

4. Title: NZ Flat Rate

5. Availability: Specific Countries

6. Specific Countries: New Zealand

7. Tax status: Taxable

8. Cost per order: Enter your shipping cost GST EXCLUSIVE (GST will be added at checkout)

9. Save Changes

Free Shipping

1. Select the blue link Free Shipping

2. Check Enable Free Shipping

3. Title: Free Shipping

4. Availability: Specific Countries or All Allowed COuntries (depending on your free shipping options)

5. Specific Countries: (if applicable) Select the countries that have free shipping

6. Free Shipping Requires: Select whether a coupon or a minimum order amount applies

7. Minimum Order Amount: Enter the minimum order amount that applies for customers to get free shipping

International shipping rates and multiple product/quantity, and weight based shipping rules can get pretty complex based on how your business operates and we’re not able to cover all the options here. You may need a plugin for WooCommerce that can handle different shipping options and multiple rate calculations.

Complete your NZ WooCommerce Setup
These steps have got you most of the way towards setting up your WooCommerce install for selling online in NZ!

You’ll also need to configure:

Shipping Options
Payment Gateways
Email messages
These settings vary widely between businesses so we can’t cover all of the possible options here!

If you need a hand with your particular WooCommerce setup options – give us a call.

Selling globally from New Zealand with WooCommerce

In our previous post, WooCommerce NZ Setup Steps, we showed the steps to setup a WooCommerce installation to take orders from NZ based customers only.

Most of our start up Ecommerce clients are looking for this option.

We do have a large number of clients that sell internationally and these are some of the tips they have shared with us.

If you want to sell to other countries, or worldwide, here are some additional points to consider.

Note: During setup, you can set “Allowed Countries” to allow users from any country to order if you like – this is used more often for online stores selling digital products or specialty NZ made items.

Selling online globally from NZ

Digital vs physical products

For digital products, there is no shipping cost applied, so global customers will pay the same price as a local customer. Global customers may not pay higher shipping costs to buy from NZ, unless the item is something unique in a niche area, or a NZ made specialty product.

Risks of fraudulent purchases

A downside to selling globally is that you are far more likely to encounter fraudulent transactions made from outside of New Zealand. Clients have reported large orders from customers based overseas that turned out to be fraudulent, only after the goods were shipped – it is almost impossible to track down or recover the goods once they are sent overseas. Also, credit card companies will require that you repay the purchase costs so they can be returned to the purchaser’s account if the transaction is recorded as fraudulent.

This means that you as the business owner can lose out doubly – you have to repay the customer AND you’ve already sent the goods.

Please take care with international orders – particularly with large ones or with names/addresses/emails that don’t seem to add up. We are yet to hear about similarly fraudulent orders originating in NZ, but I am sure they do happen.

What is Inbound Marketing?

Inbound marketing is a reasonably new term in the world of digital marketing. But it’s not a complicated concept. It refers to methods of attracting traffic to a website, landing page, or app by providing high quality content that draws visitors in.

Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Do inbound marketing customers really just come to you?

The first point of contact is usually via social shares or Google Search. Visitors are looking for the content provided and if your SEO and landing pages are set up well.. voila – they come straight to you.

what is inbound marketingOnce visitors are drawn to the website, they access your content – blog posts, ebooks, downloaded documents, tools, apps, video, tutorials, how to guides, or other advice – sometimes in exchange for a share or an email address… marking their first inbound interaction with a brand, website or service.

Recent research by HubSpot found:

  • 84 percent of 25 to 34 year-olds abandoned a website because of intrusive advertising.
  • 57 percent of businesses say their blog helps recruit new customers, while companies that blog get 55 percent more Web traffic than those who don’t.
  • 67 percent of business-to-consumer brands have gained a customer via Facebook.

If your company doesn’t have the budget for a full-fledged inbound marketing program, or to work with an inbound marketing agency, you can start small.  You might run a small-scale inbound marketing campaign by putting up keyword-rich blog posts and responding to Facebook and Twitter followers, directing them to the appropriate landing pages, or entering them into the CRM for follow up.

How warm are your inbound marketing leads?

While Inbound Marketing sounds like the opposite of cold calling, Ari Galper cautions against this mindset:

“Inbound e-mails or calls are exactly like cold calls except that the leads have taken the first step by contacting you,” writes Ari Galper, a sales expert and consultant. “This means that the inbound ‘warm’ leads we get so excited about are actually no different from ‘cold’ leads. Why? Because you can’t assume you have any more of a relationship with an inbound lead than you do with someone you cold call.”

marketing nz inbound campaign

The point is to stay open to the conversation that the visitor has just started.

“Although it’s true that inbound leads are obviously open to talking with you because they contacted you first, you can’t assume that your product or solution is a match, so your job is still to find out the truth of their situation,” Galper writes. “If you assume you’re a match just because they called you, you’ll be resistant to finding out the truth about what’s on their mind.”

So how do you get started with Inbound?

You must create quality content that your ideal customers actually want, and then make it easy for them to find.

That sounds simple right?

But it’s scary to see how many marketers spend time, effort, and money on producing content that is ‘easy’ for them to make – not what their customers are actually Googling.

Or – the flip side – making amazing content and resources but neglecting to do or measure any SEO whatsoever – so their ideal customers can’t find what they’re offering.

Here’s what not to do:

web design case study digital marketing nz

We’ve worked with a client recently who had produced a very expensive, professionally designed PDF entitled “What we can do for you”.  It went into great detail about all the services that the business could provide and it was posted on their website and in their 25+ branches throughout NZ – including on those branches local Facebook pages, twitter accounts and Google +.

They came to us wondering if we could work out whether they had a technical issue with their website that was preventing people from downloading their brochure…  They hadn’t yet had any downloads despite spending thousands producing the document.

While we were dearly hoping there might be a technical issue that could easily be fixed, it turned out there wasn’t one – the content was simply not something that anyone, I mean anyone, wanted to download.

It was hard to explain this to the client, but after some uneasy facts were stated and graphs were shown, they were more than happy for us to review their inbound marketing efforts with them and help them plan something for much less cost – that their potential customers actually wanted.  And downloaded.  By the hundreds.

To sum up Inbound marketing:

1. Make something your customers want

2. Make it easy to find

I would also add a point 3.  It’s not really exclusive to inbound marketing, but it builds the basis of any marketing or digital activity.

It is:

3. Measure, improve, repeat

Your analytics data is absolute GOLD and you need to be set up to make the most of any marketing initiative and to make it measurable.  Set up your tags to track campaigns, and traffic coming in through Google Search.  Find out who is accessing your inbound content and why, then give them more of what they want.  Now you’re doing Inbound!

Do you have an inbound marketing story you’d like to share, or question you’d like to ask? We’d love to hear from you.  Get in touch.