Your most important asset is your customer database.
It’s that simple – the amount of traffic to your website, the number of people on your email database, and the number of social media fans, followers and contacts you have will all contribute to your customer database.
These are the people that have become your “foot traffic”… and we know from physical retail, that the more foot traffic you have, the greater your chances of success.
Do anything within reason to increase your customer base, as it is your most important asset in Ecommerce.
Shopping online is the next major growth area for retail. Online sales are now set to grow twice as fast as traditional retail from 2012. – PWC Digital Media Research 2011
Need ideas to help grow your customer database? We can help you come up with suitable ideas to put in place, or simply help with the techy side of things and make your ideas come to life.