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Mobile Friendly Web Design + Development NZ

Mobile Friendly websites will be prioritised in Google Search from April 21, 2015

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Mobile Friendly Web Design NZ

Why is Mobile Friendly Web Design so important?

Mobile Friendly web design and development is a Google Search requirement. Google has put out a warning they are going to increase the importance of mobile friendly (responsive) website design:

Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Protect your website from being demoted in this update: Some sites which were hit by Panda saw a 50% to 70% decline in search traffic, and even ranking just a couple of spots lower could cause an 80% or 90% decline in mobile search traffic.

What is Mobile Friendly Web Design?

Mobile Friendly web design uses responsive design principles that make websites list in Google as ‘Mobile Friendly’ and ensures that they display well on smaller screen sizes.

This is good for your visitors because they can access the information they want, and click on the rights links and buttons without everything looking tiny. Making things easier for your visitors makes them happy… and happy visitors are more likely to become your customers.

Check if your Website is Mobile Friendly

  • Use the Google Mobile Friendly Tool to test if your website is mobile friendly:

Google Mobile Friendly Test

  • Google Webmasters has a range of advice for Mobile Madness – a month long campaign to help website owners get their sites to be mobile-friendly.

Check out Mobile Madness >

Fix a Website that isn’t Mobile Friendly

Unfortunately, making a website responsive depends on the code and structure of your website. For most website owners in NZ, this is not a DIY level task.

Unless you built your website yourself, or have a blog that you can upgrade to a responsive theme, you will need to enlist the help of a web designer or developer to make your website Mobile Friendly.

NZ Mobile Friendly Web Designers

SiteSmart have a team of specialist web designers and developers that can make sure your website is mobile friendly.

This will ensure it doesn’t drop in search rankings over the next few months as Google rolls out using Mobile Friendliness as a search ranking factor.


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A screenshot from Google’s Mobile Friendly Tool:

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