Why is Responsive WordPress Development important?
Responsive WordPress Development will soon be a Google Search requirement. Google has put out a warning they are going to increase the importance of mobile friendly (responsive) website design:
Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
Some sites which were hit by Panda saw a devastating 50% to 70% decline in search traffic, but given how small mobile phone screen sizes are, even ranking just a couple spots lower could cause an 80% or 90% decline in mobile search traffic.
Responsive design makes websites mobile-friendly and ensures that they display well on smaller screen sizes.
This is good for your visitors because they can access the information they want, and click on the rights links and buttons without everything looking tiny. Making things easier for your visitors makes them happy… and happy visitors are more likely to become your customers.
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Unfortunately, making a website responsive depends on the code and structure of your website. For most website owners in NZ, this is not a DIY level task.
Unless you built your website yourself, or have a blog that you can upgrade to a responsive theme, you will need to enlist the help of a developer to make your website responsive.
SiteSmart have a team of specialist developers that can work on your website to make sure it is responsive.
This will ensure it doesn’t drop in search rankings over the next few months as Google rolls out using Mobile-Friendliness as a search ranking factor.
Google’s advice for choosing a responsive developer to help you go mobile-friendly: