Have you heard the phrase “A website is never finished”?
If your goals involve growing your database, improving your traffic stats, increasing online sales, or getting sign ups to your list then this statement may be very true for you.
The key thing with a website is that you can continuously improve it.
If it’s not doing 100% of what you want right now – you need to start with simple steps to improve it bit by bit.
We find that 50% of the time when a new client contact us about problems with their website, their website isn’t ‘completely broken’ and doesn’t necessarily need a complete rebuild or redesign. It may be more cost effective to work through some of the steps below to push your website towards achieving your goals, before you think about building again from scratch.
Jonathon Long has produced this great list of hacks that can help push a floundering website in the right direction.
A website is an essential business tool — and every business uses its site differently. Some use it to generate instant revenue through ecommerce sales while others use it to generate leads, phone calls or physical location visits. There is one thing that every business wants to accomplish with its website: leveraging it to create more growth.
– Jonathon Long from Entrepreneur.com
There are several ways to increase your leads, sales and revenue without investing in a complete redesign and rebuild. Here are 10 hacks that you should consider trying — while simple, they can potentially help your business grow significantly.
1. Perform a conversion audit.
Are you positive your website is designed to convert traffic? The truth is, a lot of web design companies are great at creating appealing websites, but they aren’t conversion rate experts. Having a full-blown conversion audit performed is well worth the small out-of-pocket expense.
If you can identify problems and make changes to correct them prior to launching marketing campaigns it will reduce wasted advertising spend and give you a stronger base to begin with. You will always be split testing and optimizing — starting with a solid base will help you reach those desirable conversion numbers faster.
2. Use call tracking.
If you are using multiple traffic sources to generate phone calls, it is a great idea to send each source to dedicated landing pages featuring unique phone numbers. By using call tracking you will be able to determine what sources produced the most phone calls — and since your call tracking numbers will route directly to your main phone number there won’t be a disturbance in how your phone leads are handled. Most call tracking services will record all of the calls, which is great for determining whether lead quality or your sales staff needs to be addressed.
3. Identify where visitors are scrolling to and clicking.
When you know where your website visitors are and aren’t clicking it can help you to reposition your offers from dead zones to areas that attract clicks. A heat map tool, such as crazyegg, will not only show you where the clicks are occurring but also what traffic/referral source is producing them. This tool also shows you how far down your pages your visitors are scrolling.
This allows you to test multiple call-to-action locations and know for sure which ones are being viewed and clicked on. You can’t simply throw a couple offers on your website and sit back assuming the conversions will just roll in. Insight to where your visitors are viewing and where they are clicking gives you strong data that can be used to really convert more traffic.
4. Analyze your Google Analytics data.
When you know what traffic sources aren’t producing conversions and what your traffic is doing prior to converting it allows you to…