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For those of you who do not know what roofing Auckland is, this is the process of repairing or replacing the roof of a building. The roofs are made up of various materials, such as shingles, slate, tile and metal. You can either perform the task yourself, or you can hire professional roofing contractors in order to get the job done properly. In the event you want to hire professionals to get the roofing job done for you, here are a couple of tips to help you choose the right one.

Do your research. If you intend to replace or repair the roof of your building, there are several things that you need to do. First of all, you need to check the building regulations in your area. Some areas have specific roofing requirements, which mean you have to get the right materials. Once you find out what is required in your area, do some research on the internet or at your local library to find out what types of materials are available. It is important that you select the right material, so you will not waste time and effort and ruin the roof.

Talk to other people. Once you have found a few roofing contractors you are interested in working with, talk to other people who have used them before. Ask them about their experiences and about the work they did. The best roofing companies in Auckland should be ready to answer any questions that you may have, so don’t be afraid to ask them any questions. Remember, when you hire someone for a roofing job, you are hiring them for not only the quality of work, but also for the experience and professionalism that they show during the actual project.

Make a shortlist. When you have a shortlist of possible roofing contractors in Auckland, it is time to set up face-to-face meetings. You can use this meeting to discuss the price and services they will offer you, as well as how quickly they would complete your roofing project.

Look at credentials. Once you have a shortlist of possible roofing contractors in Auckland, it is time to look at the names. Try to get a list of their professional licenses and insurance policies. You want to know that you are not hiring a company that has an accident on its hands. If you live in an area with an eminent building code law, this is especially important, because you don’t want to be stuck replacing your roof if you find out that the roofing company was illegally licensed to carry out the work.

Check the credentials of the roofing company. Once you’ve gathered together a shortlist of prospective roofing companies in Auckland, it is time for you to carefully check the credentials of each of them. A good roofing company should have an up-to-date license and insurance policy, as well as a clean history that show all work completed with a good reputation.

Talk to friends and family who have had work done recently. Ask about the roofing contractors in Auckland that they used, how satisfied they were with the service and the overall quality of the work. Remember, it’s easy to put your trust in a new roof company – but it’s much more difficult to verify it. If you don’t have friends or family who can vouch for a roofing contractor, try asking a building surveyor, a business owner or a government agency. There’s a chance that they may have heard good things about different companies, which could help give you some direction.

Lastly, once you’ve gathered together your shortlisted companies, talk to them. Get some basic information about the types of roofing materials that they use, and about the methods that they use to install those materials. You want to know what type of experience each of the roofing contractors in Auckland have. Asking a roofing contractor for references is also a good idea – although there’s no way of knowing if they’re all telling you the truth. Be wary of companies that only offer a one-size-fits-all solution – they may not be the right roofing contractors in Auckland for your particular requirements. If you find a number of Auckland roofing contractors that meet your criteria, contact them to book a meeting to discuss your project.

 

It can be frustrating when you realize that you are unable to fix your broken iPhone through normal means. In such a case, you will have to take your phone to an iPhone repair facility. Here is how to choose a good facility. First, you should know what the various services that they offer and what these services include.

The two most common services that you can get from an iPhone repair facility include camera replacement and charging port repairs. Camera replacement service usually refers to Lens replacements, digitizers and the LCD screen. If you have an iPhone with digital camera, you might face problems like red eye, minor damage or even cracked screen. This is why you should ensure that the company you hire offers the best quality parts in camera replacement.

Another common iPhone repair that is often faced by users is the LCD screen repair. The malfunctioning of the screen can either be due to scratch or damage. Many people make the mistake of charging their iPhones when they are not using them. This usually leads to the electrolyte inside the LCD screen getting compromised. This causes the screen to get damaged. For this reason, many companies that provide iPhone screen repair also offer LCD replacement services.

It is extremely important to understand the warranty policy for your iPhone. This helps you understand exactly what you are covered for and what you are not covered for. In this article, we have provided you with a list of different iPhone repair services and parts that you can use in order to fix your iphone model.

If you have damaged your iPhone’s battery or have replaced your original battery with a new one, then the first thing that you should do is contact your iphone repair service provider to offer same-day iPhone battery replacement. Same-day service offers same-day replacement and repair of your iphone battery, therefore, ensuring that your problem is solved on time. Similarly, all other parts of your iphone repair service package should be offered same-day services.

The second option that you have is to purchase iPhone battery replacements. Your iphone repair company may offer you an extended warranty card that will cover battery replacements. Alternatively, you can contact various companies that offer same-day and next-day iPhone battery repairs. While buying iPhone battery replacements from such companies will cost more than the warranty card, it is an attractive option that covers for a large part of the repair cost. As with all other Apple products, the iPhone is also covered for defects and damages under the Apple warranty.

Apart from these two options, you can also find other iphone repair solutions for your iphone, including iPhone screen replacement and iPhone case replacement. If your phone is damaged due to water or some other reasons, then you can get your phone repaired at any iPhone repair shop. If the damage to your iphone is caused by external forces, then you can get your phone repaired at any local shop that deals in iPhone repairs. You should however make sure that the iphone repair shop services your type of iphone model.

iPhone repair shops offer the highest quality parts at affordable rates. This means that you can get the highest quality parts for your iphone anytime. If you need guidance about the iphone repair process, then it would be advisable to contact one of the many iphone repair technicians that can be found online.

In general, all repairs are covered by Apple. However, for defects in craftsmanship, functionality, durability or functionality, you can demand a refund or a replacement. These types of refunds and replacements are not given without prior notice. In order to get the most favorable terms and conditions, you must do a little bit of pre-planning. For instance, if you are going for a screen replacement, you will have to make sure that you have contacted the best possible screen replacement technicians, otherwise your new screen could be just as bad as the old one.

There are different types of repairs that are covered by Apple and warrant repairs are provided by independent repair shops. You will need to make sure that you are not going to do a job that has a high risk of voiding your warranty coverage. If you are unsure about which type of repair your phone needs, then it would be advisable to contact an independent repair service center so that you can be advised accordingly. This will also help you save some money as the repair work will fall under your warranty coverage.

If the battery of your iPhone has a problem, the first thing you need to do is to ensure that the battery is fully charged. Once the battery is fully charged, you need to use the power button to “recharge” the battery. iPhone repairs, in most cases, are not covered by Apple and therefore will have to be done by an independent service center. Most repair shops use specialized tools and equipment for conducting these repairs. Once the repairs are done, the iPhone will be functional again and will be able to accept both voice calls and data transfers.

 

There are many options available when deciding which is the best Linux mail server. One of these is POP3. It is a program that is used to read email on a computer. Many times, emails are sent through POP3 so it is a popular program. There are other programs that are available but they do not have as many features as POP3.

Another option is Novell. This is one of the oldest programs on the market and is one of the best ones to look at. However, Novell cannot be used with Linux because of a security issue. Most Linux mail servers will have Linux Novell in its default configuration. The best one is easy to use, has some good qualities, and is compatible with most operating systems.

The best Linux mail server for a business is one that is going to be easy for the user to use. The best Linux mail servers are one that functions without many problems and is readily available. The webmail service should also be open on most of the servers so that customers can access it from any location. The email account needs to be created with the customer before the account can be opened. It is a good idea to check the prices of the webmail service because often, free accounts require customers to pay a monthly fee to keep the account active.

There are many different webmail service providers on the Internet. The best Linux mail server for a business to choose is one that is going to be compatible with as many people as possible. Compatibility is important because many people will have different preferences. For example, a person in the United Kingdom will have a different preference than a person in the United States. The provider has to make their programs as useful as possible to all of its customers.

Another feature to look for is an interface that is easy to use. The best Linux mail server for a business to select should include all of the applications that are necessary to operate an email account. The interface should include everything that is needed to send emails, whether it is for receiving or sending. The program needs to be designed to be very user friendly.

The best Linux mail server for a business to use is one that includes the various options for POP3 and IMAP. An imap mail server module is included with the Postfix mail server. A POP3 mail server is a convenient way to share folders with other people. An imap mail server module is a good option if a business would like to set up multiple virtual mailboxes for incoming and outgoing mail.

The best Linux mail servers are extremely reliable and provide security that is unmatched by other options. Many people worry about security when they are using email because of the large amounts of information that are sent out on the internet each day. However, many people do not realize that spam is a problem on the internet as well. An imap mail server will allow people to block emails that they do not want to receive. This system is great for blocking junk mails and preventing people from being bombarded by unwanted messages each day.

The best Linux mail servers are great for anyone who needs to find an email solution that is dependable and effective. However, if someone is just starting out, they may want to start with a free system and then move onto the more expensive option if they are satisfied with the results. The most important thing is to pick an operating system that is compatible with the applications that a business will be using. Choosing the right combination can make the difference between being a successful business or a company that is quickly forgotten.

 

As you learn to play the guitar, you will come across many different swing stages. Some of them are more useful than others. It can be difficult to determine when a particular stage is best used. However, it is useful to understand the most common swing stages that are found in most songs.

The First Stage – This is the very beginning. You are simply starting out on the basic guitar. There is no need for you to know any of the songs that you are trying to play at this point. You are merely trying to get the hang of the basics of strumming and plucking. Once you have learned these things, you will probably find it easier to move on to the more advanced topics.

Beginner’s Stage – This is where many guitarists first learn to play. The easiest way to describe this stage is “the beginning”. This is when you are just starting out learning the basics of playing the guitar. You will probably want to use a less complicated song as your first introduction into the world of strumming and plucking. Once you have been able to master one song, you can move on to slightly harder songs. At this point, you will be ready to start learning to use your fingers instead of your fingers and will be able to start creating your own unique sound.

Intermediate Stage – This is the next level after the beginner’s stage. You are now at the point where you will be able to play some songs that are a bit harder than the ones you played in your beginner’s phase. You should have learned enough by now to be able to handle harder songs. If you have not yet learned how to read guitar tablature, you may be in this stage. If you have learned how to read guitar tablature, this is the stage where you will be able to read it accurately and able to reproduce the notes you hear in your head.

Advanced Stage – This is the final stage you will reach at the completion of your studies. You have learned all the basic knowledge you need to be able to play the songs you were able to master in the previous stages. However, there are still things you need to learn that making music. The most common advanced technique is improvising. Improvisation is a process wherein you try to apply what you know to what you do not know.

For example, you can play a riff from the rock album Led Zeppelin without having read any lyrics. This is because you may have played it before, especially if you have learned to play the riffs from the cover versions. If you have not learned anything new, you can still improvise by changing chords and adding some guitar techniques that you know.

Lastly, the last stage is known as the expert stage. This is the highest level of skill, you can attain as a guitar player. You will be able to play songs that other beginners would find difficult to play. There are many things that you can do to become an expert, but the first step is to start learning beginner’s chords.

Learning the basics of guitar can be done by playing with other beginners. By playing with them, you will be able to gain some experience. After you have gained enough experience, you can proceed to the intermediate level. By gaining more skills, you will also be able to know the difference between a beginner and an expert. With this, you will know how to play songs by guitar experts and be able to establish yourself as a guitar expert.

 

When you look into heat pump installation, it is not only the equipment and installation that are important. You must know as much as you can about the different types of heat pumps available to you, their features and benefits, as well as their installation locations. This will help you determine what type of system will best meet your needs and the one that will provide you with the best return on your investment (ROI). If you are looking for a heat pump, you may be interested in a centralized system, air source or ground source heat pumps. There are many factors that can influence which heat pump you should purchase.

The most popular type of heat pump is the centralized heat pump. Central heat pumps use the air inside the home or building and moves this heat to the rooms of the house where the temperature is comfortable. These systems require that the homeowner to install the circuit within their walls. For those who want to minimize the amount of installation required, a portable heat pump can be used.

Many homeowners in Auckland have opted to use a ground source heat pump instead of a centralized heat pump. If you live in an older home that uses kettles and hot water hoses, then a ground source heat pump may be the right solution. A ground source heat pump does not use refrigerant to transfer heat from the ground into the atmosphere. Instead, the heat pump transfers heat from the earth directly into the air. Using a heat pump installation in the basement of an older home, is an option that may be worth investigating.

Another type of heat pump installation is an air source heat pump. This type does not need refrigerant or other cooling systems to transfer heat to the indoor air. These pumps transfer heat through compressed air to various indoor areas. An additional ventilation system is not necessary in an air source heat pump installation. These pumps have a longer lifetime than the typical refrigerant systems.

If your property needs to be cooled during the summer months, then a centralized heat pump may be your best option. These are typically placed near the hot water and electric systems in the home. A heat pump installation can also be placed on the outside of the home. A ground source heat pump can be placed on the side or front of a building. A ground source heat pump can be placed in an attached garage, crawl space, or basement.

The prices of heat pump installation in Auckland will depend on the size and manufacturer of the units. Some heat pump units will perform better than others depending upon their ability to perform the tasks that they are intended for. Units can be expensive to install, but they are usually less expensive to operate. In addition, if you decide to move, there is usually no loss of electricity or gas because heat pump units use the same types of technology that are found in central air conditioning systems.

If you have decided to get a heat pump installation in Auckland, you have a number of companies to choose from. Before you make your selection, you need to make sure that the company has experience with installing and maintaining heat pumps. The professionals at the company should also be able to install the system and install it according to the manufacturer’s specifications. You should check with your HVAC supplier to see if they recommend any Heat Pump Units in their product line. If your HVAC supplier does recommend one of these devices, then it should be a good idea to choose a company with experience installing heat pumps.

The most important aspect of heat pump installation in Auckland is making sure that you have all of the necessary equipment and connections in place. Make sure to ask your installer about any questions that you might have before the heat pump is installed. They should be able to answer all of your questions and ensure that the installation goes smoothly. It is also a good idea to hire a contractor to inspect the entire setup for you. They can look over the entire heat pump system while you are gone or during your regular business hours.

 

Local SEO in Auckland is a good way to increase your website’s visibility and ranking in the search engines. New Zealand is a beautiful country, full of rolling hills, waterfalls, forests, lakes, beaches and beautiful scenery. This combination is great for attracting visitors, but if you don’t know where they can find you, then it makes it hard for you to get new customers.

Search engine optimization works by improving your websites in order to get better rankings in the search engines. It is easy to do and can really improve your business. Just imagine getting more online customers or making more sales. You could even sell products online that you couldn’t sell offline. It’s all about who sees your business – and who doesn’t.

Your website can only cater to so many customers. If you are trying to target a local audience, then you need to think carefully about who your audience is. Are you targeting students living in a particular suburb? Is your target audience older people, with working parents and so on? There are different needs and wants, so you need to be specific in your offerings.

There are many Auckland businesses that have gone online because they want to build a business that they can grow and expand, providing they have the right tools and SEO services. Auckland services include creating a business website, optimizing it for the search engines and then getting it ranked highly in the various search engines. That means you need to be listed in the search engines, and you need to have good content that is actually useful to your customers. It also means having web directories, social media marketing and other services that attract customers to your site.

The Internet has changed drastically over the years. It used to be a very local phenomenon, made up of communities such as Facebook, MySpace, LinkedIn, Yahoo! Alta Vista and Google Places. All these sites are now global, and because of that you have to get your website translated into many different languages and cater for customers who may not always be in the country you are based in. Search engines are always looking for websites that are localized, so this is where most businesses go wrong.

Customers in New Zealand want to know that their local businesses are located locally, and they want to know what they can expect when they visit. If they find a business that isn’t based in their region, they won’t return. With local SEO services there are several ways you can do this. You could have your own website, for example, or you could use a local company that provides your basic SEO needs. They would optimise your website for the type of search terms customers are likely to use, based on your location.

Another aspect of local SEO services is link building, which is basically the process of getting more people to link to your website. You can do this by buying ad space on other websites and ensuring that any advertisements you buy are specific to the product or service your business offers. These are just some of the ways how you can get more customers to your local website.

Even if you are based entirely online, you still need to make sure that anyone who finds your website is able to find out more about you and what you do. People will not return to your site if they don’t know who you are, and they will probably not purchase from you again if they aren’t clear about your business objectives. That is why you should take the time to build up a local presence through Auckland local SEO services. There are several highly experienced companies that specialize in local SEO, so finding a company with a proven track record is the best way of ensuring your online success.

 

Home coffee machines are a great way to enjoy a fresh hot cup of coffee when you’re on the go. It can be quite difficult to find the time to go out and buy your favorite beverage from a store. This is especially true when there are so many other things to worry about in life! However, there is no reason to panic if this situation applies to you. There are plenty of ways that home machines are making the task of getting a fresh cup of coffee as easy and convenient as possible.

The first home coffee machines were very large and cumbersome. They were designed to make a single cup at a time. They required a lot of effort on the behalf of the homeowner. Today’s models are much lighter and more streamlined. They also usually come with auto-eject coffee brewers and drip trays for maximum convenience. The size and design of many home coffee machines has been dramatically reduced to make them both more practical and easier to use.

If you are one who prefers to make your own coffee, then you will definitely want to consider investing in one of the many different home coffee machines that are available. One popular model is the Breville Extravaganz coffee maker. This machine produces one cup of perfectly ground coffee each time it is used. It is ideal for someone who likes to have several different types of blends on hand at once.

If you don’t want to spend a lot of time grinding beans or buying packets of ground coffee, then one of the other popular options for home coffee machines is to purchase Breville’s pods. These pods are a great alternative to traditional beans because they produce a much stronger, and more flavorful cup of coffee. However, if you are a purist when it comes to coffee, you may want to stick with using the original beans from which you ground your own.

Another option for producing excellent coffee is the Opio Steam appliance. Just like many of the other appliances mentioned here, the Opio uses a built-in water filter to ensure that only good coffee is produced. The appliance uses both water and heat to ensure that the water is hot enough to activate the beans and brew a perfect cup of Joe. There’s nothing quite like drinking from a perfectly brewed cup of Folgers or Maxwell House brew with a delicious froth as you sip it.

If you enjoy a strong cup of espresso as well as the ability to brew fresh cups of coffee any time, then the Keurig brewer may be the perfect appliance for you. Keurig machines utilize a built-in 2 boil coffee filter system that guarantees that only the freshest, purest water is used in the coffee. A unique lever design allows you to depress the lever in order to release the water, and the two screw coffeemaker ensures that you always get consistent cup of coffee. The two pronged glass carafe and plastic filter caps make it easy to brew a single cup of amazing tasting coffee.

For people who like their coffee darker, there are a few machines manufactured by Keurig that are especially useful. The K-Cup Plus is a coffeemaker designed to use the same one cup of coffee that the standard K-Cups use. These specially designed machines allow you to brew stronger and darker coffees in order to enjoy a richer taste. You may want to try the Keurig Shots, which is especially useful for making iced coffee. These machines use a special coffee capsule that contains a blend of flavors.

If you’re looking for a particular feature in a coffee machine then look for the volume controls. Some popular brands include the Big Blue, Heath, Masterblend, Melitta, and Keurig. The volume control will affect the amount of water used in brewing. The larger the water capacity, the more beans can be utilized in a single brewing session. Most importantly, when buying a home coffee machine you should ensure that the model you purchase offers a reliable water capacity.

After installation, WooCommerce settings need to be set up for use in New Zealand.

These are the settings we usually use for an Auckland, New Zealand based WooCommerce website, selling to NZ customers. The settings will differ slightly depending on your GST status and the countries you sell to.

General WooCommerce NZ: Region
1. Base Location: New Zealand – Auckland

2. Currency: New Zealand Dollars ($)

3. Allowed Countries: Specific Countries

4. Specific Countries: New Zealand (Set this to include the other countries you sell to if not just located within NZ)

5. Save Changes!

This sets the WooCommerce installation to take orders from NZ based customers only. Most of our start up Ecommerce clients are looking for this option.

Check out our post on Selling Globally from NZ for more options.

Inventory Options
WooCommerce can manage your inventory for you – but most clients note that this can be one of the more time consuming parts of setting up your store.

If you produce products yourself, provide digital products, or if you have a local supplier that can provide additional stock in a short timeframe, you may find it easier to turn off the inventory management options.

If you need inventory management – choose the email address to which low stock notifications should be sent, and choose the thresholds, visibility and store front notifications that you want to use.

If you need something more in depth for managing stock notifications, backorders or out of stock messages, you might like to try Advanced Notifications for WooCommerce to manage these.

Tax Settings for WooCommerce NZ
1. Enable Taxes: Tick Enable taxes and tax calculations

2. Prices Entered With Tax: Select Yes, I will enter prices inclusive of tax

3. Calculate Taxes based on: Shop Base Address (unless selling outside of NZ, see below!)

4. Display prices during cart/checkout: Select Including tax

5. Save Changes!

At the top of the tax settings page is a blue link for the Standard Rates.

6. Click on Tax Rates: Standard Rates

7. Click the button for Insert Row

8. Enter the Country Code as NZ

9. Enter the Tax Rate as 15

10. Enter the Tax Name as GST

11. Save Changes

If you supply products to customers outside of New Zealand, you won’t usually charge them GST.

Setting this up with WooCommerce requires the following modifications:

1. Calculate Taxes based on: Customer Billing Address – this will remove the GST when a country other than NZ is selected.

2. If you’re having trouble – check that the Default Customer Address is set to “Shop Base Address”. This is under “General”. If you are testing out your store, remember that WooCommerce will remember the billing location you’ve entered and display product tax accordingly.

Basic WooCommerce Shipping Options
WooCommerce comes with basic shipping options out of the box. It works best with one flat rate of shipping within NZ, or a free shipping option, plus one shipping rate for each country that you supply. If you want multiple shipping prices per country, based on the products or quantities ordered, you will need to purchase a shipping plugin that offers extra options.

Flat Rate

1. Check Enable Shipping

2. Save Changes

3. Select the blue link Flat Rate Shipping

4. Title: NZ Flat Rate

5. Availability: Specific Countries

6. Specific Countries: New Zealand

7. Tax status: Taxable

8. Cost per order: Enter your shipping cost GST EXCLUSIVE (GST will be added at checkout)

9. Save Changes

Free Shipping

1. Select the blue link Free Shipping

2. Check Enable Free Shipping

3. Title: Free Shipping

4. Availability: Specific Countries or All Allowed COuntries (depending on your free shipping options)

5. Specific Countries: (if applicable) Select the countries that have free shipping

6. Free Shipping Requires: Select whether a coupon or a minimum order amount applies

7. Minimum Order Amount: Enter the minimum order amount that applies for customers to get free shipping

International shipping rates and multiple product/quantity, and weight based shipping rules can get pretty complex based on how your business operates and we’re not able to cover all the options here. You may need a plugin for WooCommerce that can handle different shipping options and multiple rate calculations.

Complete your NZ WooCommerce Setup
These steps have got you most of the way towards setting up your WooCommerce install for selling online in NZ!

You’ll also need to configure:

Shipping Options
Payment Gateways
Email messages
These settings vary widely between businesses so we can’t cover all of the possible options here!

If you need a hand with your particular WooCommerce setup options – give us a call.

In our previous post, WooCommerce NZ Setup Steps, we showed the steps to setup a WooCommerce installation to take orders from NZ based customers only.

Most of our start up Ecommerce clients are looking for this option.

We do have a large number of clients that sell internationally and these are some of the tips they have shared with us.

If you want to sell to other countries, or worldwide, here are some additional points to consider.

Note: During setup, you can set “Allowed Countries” to allow users from any country to order if you like – this is used more often for online stores selling digital products or specialty NZ made items.

Selling online globally from NZ

Digital vs physical products

For digital products, there is no shipping cost applied, so global customers will pay the same price as a local customer. Global customers may not pay higher shipping costs to buy from NZ, unless the item is something unique in a niche area, or a NZ made specialty product.

Risks of fraudulent purchases

A downside to selling globally is that you are far more likely to encounter fraudulent transactions made from outside of New Zealand. Clients have reported large orders from customers based overseas that turned out to be fraudulent, only after the goods were shipped – it is almost impossible to track down or recover the goods once they are sent overseas. Also, credit card companies will require that you repay the purchase costs so they can be returned to the purchaser’s account if the transaction is recorded as fraudulent.

This means that you as the business owner can lose out doubly – you have to repay the customer AND you’ve already sent the goods.

Please take care with international orders – particularly with large ones or with names/addresses/emails that don’t seem to add up. We are yet to hear about similarly fraudulent orders originating in NZ, but I am sure they do happen.

Inbound marketing is a reasonably new term in the world of digital marketing. But it’s not a complicated concept. It refers to methods of attracting traffic to a website, landing page, or app by providing high quality content that draws visitors in.

Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Do inbound marketing customers really just come to you?

The first point of contact is usually via social shares or Google Search. Visitors are looking for the content provided and if your SEO and landing pages are set up well.. voila – they come straight to you.

Once visitors are drawn to the website, they access your content – blog posts, ebooks, downloaded documents, tools, apps, video, tutorials, how to guides, or other advice – sometimes in exchange for a share or an email address… marking their first inbound interaction with a brand, website or service.

Recent research by HubSpot found:

• 84 percent of 25 to 34 year-olds abandoned a website because of intrusive advertising.
• 57 percent of businesses say their blog helps recruit new customers, while companies that blog get 55 percent more Web traffic than those who don’t.
• 67 percent of business-to-consumer brands have gained a customer via Facebook.

If your company doesn’t have the budget for a full-fledged inbound marketing program, or to work with an inbound marketing agency, you can start small.  You might run a small-scale inbound marketing campaign by putting up keyword-rich blog posts and responding to Facebook and Twitter followers, directing them to the appropriate landing pages, or entering them into the CRM for follow up.

How warm are your inbound marketing leads?

While Inbound Marketing sounds like the opposite of cold calling, Ari Galper cautions against this mindset:

“Inbound e-mails or calls are exactly like cold calls except that the leads have taken the first step by contacting you,” writes Ari Galper, a sales expert and consultant. “This means that the inbound ‘warm’ leads we get so excited about are actually no different from ‘cold’ leads. Why? Because you can’t assume you have any more of a relationship with an inbound lead than you do with someone you cold call.”

The point is to stay open to the conversation that the visitor has just started.

“Although it’s true that inbound leads are obviously open to talking with you because they contacted you first, you can’t assume that your product or solution is a match, so your job is still to find out the truth of their situation,” Galper writes. “If you assume you’re a match just because they called you, you’ll be resistant to finding out the truth about what’s on their mind.”

So how do you get started with Inbound?

You must create quality content that your ideal customers actually want, and then make it easy for them to find.

That sounds simple right?

But it’s scary to see how many marketers spend time, effort, and money on producing content that is ‘easy’ for them to make – not what their customers are actually Googling.

Or – the flip side – making amazing content and resources but neglecting to do or measure any SEO whatsoever – so their ideal customers can’t find what they’re offering.

Here’s what not to do:

We’ve worked with a client recently who had produced a very expensive, professionally designed PDF entitled “What we can do for you”.  It went into great detail about all the services that the business could provide and it was posted on their website and in their 25+ branches throughout NZ – including on those branches local Facebook pages, twitter accounts and Google +.

They came to us wondering if we could work out whether they had a technical issue with their website that was preventing people from downloading their brochure…  They hadn’t yet had any downloads despite spending thousands producing the document.

While we were dearly hoping there might be a technical issue that could easily be fixed, it turned out there wasn’t one – the content was simply not something that anyone, I mean anyone, wanted to download.

It was hard to explain this to the client, but after some uneasy facts were stated and graphs were shown, they were more than happy for us to review their inbound marketing efforts with them and help them plan something for much less cost – that their potential customers actually wanted.  And downloaded.  By the hundreds.

To sum up Inbound marketing:

1. Make something your customers want

2. Make it easy to find

I would also add a point 3.  It’s not really exclusive to inbound marketing, but it builds the basis of any marketing or digital activity.

It is:

3. Measure, improve, repeat

Your analytics data is absolute GOLD and you need to be set up to make the most of any marketing initiative and to make it measurable.  Set up your tags to track campaigns, and traffic coming in through Google Search.  Find out who is accessing your inbound content and why, then give them more of what they want.  Now you’re doing Inbound!

Do you have an inbound marketing story you’d like to share, or question you’d like to ask? We’d love to hear from you.  Get in touch.